Property Spotlight

How do write a property brief that actually gets you what you want

Finding the perfect property is not just about endless searching. It is about clarity. A well-written brief is your compass. It sharpens your vision, filters the noise, and helps us to understand exactly what to prioritise. A great brief is not rigid. It balances clear non-negotiables with areas where you are open to possibility.

Start with your core drivers

When writing your brief, go beyond the number of bedrooms or an iconic view. Focus on why you are buying:

  • Is this a legacy home for your family?
  • An investment for growth and yield? 
  • A lifestyle decision driven by wellness, location, or convenience? 
  • A place for now, or the foundation of your forever? 

Understanding your reason for buying makes every other choice clearer. 

What to be firm on 

Some aspects should remain non-negotiable because they anchor your long-term satisfaction: 

  • Location fundamentals such as neighbourhood, proximity to schools and access to lifestyle hubs 
  • Proximity to current or planned infrastructure upgrades  
  • Structural integrity, build quality, architectural merit, or development potential
  • Budget boundaries to keep emotions in check 
  • Deal-breakers such as layouts or exposures that will never work for you 

Setting these in stone protects your future investment and avoids regret-driven compromises. 

Where to stay flexible 

Flexibility creates opportunity. Some of the best acquisitions come from being open minded about: 

  • Aesthetic details, as finishes and styling can be updated
  • Floor plan adjustments as minor renovations can transform a space 
  • Timing, as the right property may appear sooner or later than expected 
  • Emerging areas because prestige neighbourhoods evolve and value often lies  just beyond the obvious 

This openness gives your search more scope without diluting your standards.  

How to write your brief 

Your brief should focus first on what will not be negotiated. These are the elements that define long-term value and liveability, and they should anchor your decision-making. Features like location, land size, and natural light will shape your experience of the home for decades. By contrast, many of the factors that influence first impressions, such as paint colours, flooring and even floor plans can be updated over time. Understanding this distinction allows you to approach the buying process with more confidence and flexibility, helping  you see beyond surface details to the true potential of a property. 

Define your must-haves: 

  • Location 
  • Property type 
  • Size 
  • Budget 

Clarify your motivation for buying 

Rank your preferences into: 

  • Essential 
  • Preferred 
  • Nice to have 

Identify deal-breakers to save time and focus your search 

Reveal hidden requirements by adding lifestyle context: 

  • Daily routine 
  • Family needs 
  • Future plan 

The Alsaker approach 

At Alsaker Property, we do more than match briefs to properties. We interpret and refine them. Many of our clients find that writing their brief with us brings new clarity and often reveals opportunities they would not have considered.

Our role is to balance firm requirements with a strategic eye for properties that deliver long-term value and meet your lifestyle objectives. Throughout the buying process, we keep a close eye on your brief and the properties we are sourcing, ensuring we stay adaptable and focused on achieving the most suitable outcome for you. 

Easy to change 

  • Paint colours and wall finishes 
  • Floor coverings including timber, carpet, concrete 
  • Light fixtures and hardware 
  • Kitchen and bathroom finishes such as benchtops, tapware and cabinetry 
  • Window treatments including blinds, curtains, or shutters 
  • Landscaping and garden design 
  • Storage solutions and built-ins 
  • Styling, furniture, and décor 
  • Exterior paint and façade updates 
  • Minor layout changes and small-scale renovations 

Hard or impossible to change 

  • Location and neighbourhood 
  • Land size and property boundaries 
  • Orientation and natural light 
  • Views and outlook 
  • Topography of the land 
  • Street position and privacy 
  • Zoning and development restrictions 
  • Architectural pedigree or heritage status 
  • Proximity to neighbours and area density 
  • Noise levels from roads, airports, or surrounding venues